Naglaa Clinic
Naglaa Clinic aimed to build a structured online presence, providing medical professionals and students with easy access to concise internal medicine notes. The focus was on creating an intuitive, scalable platform with CMS-driven content, seamless navigation, and a future-ready monetization plan.
Solving Naglaa Clinic’s Challenges: A Roadmap to Growth
In the rapidly growing space of online medical education, Naglaa Clinic needed a well-structured digital platform to support its expansion. The goal was to develop a centralized hub for internal medicine notes that would be easy to navigate while laying the groundwork for future monetization. Prioritizing usability, strong branding, and sustainable growth, the platform was designed to serve both current learners and long-term business objectives.
Client Goals
Establish an online knowledge platform with structured content organization, seamless note accessibility, and a plan to transition into a subscription-based model.
Key Challenges
Organizing a growing collection of study notes with CMS-driven filtering, improving user engagement through interactive features, and laying the foundation for future monetization while keeping the platform free during its initial phase.
MY Process
Discovery & Strategy
Competitive Analysis → Monetization Plan→ Content & Structure Plan
Design
Sitemap → Wireframes → Visuals & Typography
Build & Optimize
Webflow Development →Extra Functionalities→ Performance & SEO Optimization
Turning Strategy into a Scalable Digital Platform
We started with in-depth competitor research to understand how similar platforms monetize educational content. Based on this, we developed a strategic plan: first, offering structured notes for free to validate audience interest and refine content based on feedback. Simultaneously, we set up a newsletter campaign to generate early interest in an upcoming course and eBook, gathering insights for future monetization. The long-term goal is a subscription-based model with single-purchase options for premium content.
From Structure to Visual Identity
With a clear roadmap in place, we created a sitemap to ensure a seamless user experience and intuitive content navigation. Wireframes were developed to define layouts and functionality, leading to a final design that balances professionalism with accessibility. We chose a clean and trustworthy color palette, integrating shades of blue and dark red (Murray) to reinforce credibility and brand recognition.
Building and Refining for Excellence
We built the platform on Webflow using Finsweet Attributes for enhanced CMS functionality. Users can easily filter notes, view embedded PDFs without extra clicks, and share content via direct copyable links. The structured CMS setup ensures seamless navigation and scalability, aligning with the goal of evolving into a monetized platform.
Results
Internal Medicine Notes
Clear and structured internal medicine insights for students and professionals.
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